Aaron Rodriguez — Senior Data Engineer

Aaron Rodriguez

Senior Data Engineer · Data Analytics Product Leader

Data analytics product leader with 20+ years of progressive experience spanning software product management, data engineering, and enterprise analytics delivery. Deep technical fluency across ETL/ELT pipelines, cloud data platforms, and BI semantic layers — with hands-on experience ingesting programmatic campaign and impression data from The Trade Desk, Xandr, PubMatic, and OpenX at the largest cinema advertising network in the US. Veteran of the United States Marine Corps with direct DoD operational experience. Known for bridging the gap between business stakeholders and engineering teams, and delivering analytical platforms that support executive, operational, and strategic objectives.

What I Do

Keeping ad data flowing.

From building new pipelines to debugging production failures — I own the full data engineering lifecycle in high-stakes advertising environments.

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Pipeline Build & Operations

Building new Databricks notebooks, Fivetran connectors, and SSIS packages — and diagnosing failures when production pipelines go down. When data stops flowing, reporting goes dark. I get it back up.

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Ad Tech Data Integration

Managing integrations that pull programmatic campaign and impression data from DSP and SSP vendors including The Trade Desk, Xandr, PubMatic, and OpenX. Familiar with the data models, the quirks, and what breaks when vendors change things upstream.

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BI & Semantic Modeling

Building and maintaining the Power BI layer business teams actually depend on — SSAS semantic models, DAX measures, dataflows, and datasets delivering campaign, sales, and financial reporting reliably.